Mar 8, 2013
Nitin Aggarwal USEFULNESS
Air Asia the budget cost airlines of Malaysia will start its operation in domestic market in India soon and will offer the tickets as low as 1000 rupees per person. These tickets will be available for advance booking before a month. Air Asia has developed a joint venture with Tata group recently to operate in the domestic market in India.
Air Asia is the low cost budget airlines which is very successful in south East Asia. It has own plan for the domestic sector in India. According to officials of Air Asia, the carrier will avoid the metro cities like Delhi and Mumbai route because flying to these cities cost more due to airport charges.
The carrier will focus more on smaller cities and southern metros like Chennai, Hyderabad, Bangalore, Jaipur and Ahmedabad.
This is quite strange as Delhi-Mumbai route is the most demanding route as there are more passengers in this route compare to any other. But flying to this route may cost 25% higher than any other airport. Officials said that they will apply for PAN-India license and not regional. Air Asia will fly where the cost of operations are low.
The experience of Air Asia in Indian market is not very good till now. It stopped the flights of Delhi-Bangkok route due to compitition whereas the competitor Indigo has doubled the flights on this route.
Air Asia officials says that airlines companies should come together for resolving the issue of high cost airports. The second thing is that Indian customers will pay in INR (Indian national rupee) which also make the difference for the airline.
Hoping the operation of Air Asia in domestic market start soon and leave a success story in this high growing domestic market.
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